top of page
Northern lights rewilding conservation innovation

Realising a dream

From a young age, I dreamt of saving the world, restoring nature for the benefit of people. For most of my life, I hadn't a clue how I would achieve this, until I discovered rewilding in 2013.


It is now my belief that we have the potential to be the first generation in history to leave nature in a better state than we found it. ​If we accomplish this, we will witness wildlife rebounding and leave healthy, functioning natural areas for future generations.


People will reconnect with the natural world and regain their sense of purpose. Communities will come together and realise that, by taking full custodianship of the planet, they can generate all the food, resources, and wealth they desire.​To achieve this, we must work together, set audacious ambitions, apply significant investment, and merge the latest in technology and science.


There has never been a more compelling time in history to turn this hopeful ambition into a reality. If you possess what it takes to be part of the solution, I would love to hear from you.


"It is within our grasp to be the first generation in history to leave nature in a better state than we found it"

Focus Areas (for impact!)

With over 30 years experience, I now focus on rewilding, conservation, innovation in technology and growing businesses that are high impact and have a clear purpose of helping nature recover for the betterment of humanity.

Since 2013


Rewilding offers one of the most compelling nature-based climate solutions that will benefit people and nature. I am co-author of the acclaimed book Rewilding, including an illustrated version released in November 2021. Currently writing a second novel titled The Fear Paradox for publication in 2024. Regularly giving talks on rewilding and contributor to a number of rewilding projects in the UK, including Castle Leslie (Ireland), Bunloit (Scotland) and Broughton Hall (England).

Since 1989


Conservation is in my blood. From bird watching trips with my father when I was a child, through to decades protecting some of the worlds most endangered species, as well as contributing to reintroduction programmes. I have worked at Jersey Zoological Park (fortunate to have briefly met Gerald Durrell), Currumbin Wildlife Sanctuary (Australia), National Bird of Prey Centre (England) and have volunteered for bat groups and wildlife trusts. Since 2013 I have focussed my attention on rewilding and the restoration of ecological processes.

Since 2005


I have been instrumental in the development of a range of innovations including wildlife fencing, wildflower turves for green roofs, pollution control devices, biochar products, web apps that calculate biodiversity quality and habitat value. I established the Ecosulis Innovation hub in 2018 who are now working on innovations in marine rewilding, peatland restoration, the use of AI and Internet of Things, NoFence herds, spatial nature mapping and various indices. To achieve this we call into play UAVs, eDNA, remote sensing, blockchain, platform development and machine learning.

Since 2002


I am now the majority shareholder in Ecosulis (, a multi-million turnover rewilding business, and am also CEO of CreditNature (, a startup aimed at making rewilding investable. Collectively the businesses have the ambition of accelerating global rewilding and I spend every opportunity I can to turn this into a reality. This includes developing partnerships, securing funding, overseeing projects and initiatives that restore habitats and ecosystems, setting the vision for rewilding projects, as well as developing Nature Positive strategies.

Key Skills



Vision and strategy
Accelerated rewilding
Talks and media
Books and articles

Hide & See Bear Hide (1).jpg


Nature recovery
Ecological integrity 
Biodiversity quality 
Land management


Making rewilding investible
Ecological monitoring
Blockchain in conservation
Advanced techniques in ecosystem restoration

Verdant Blanket 007_edited.png


Scaling solutions
Securing funding

Berry Picking (1).jpg


Contributing the The Rewilding Training at Embercombe

Proud to be contributing to the UK’s first in-depth, blended Rewilding Training, known simply as, The Rewilding Training. This 8-month learning journey will take you from a curiosity about rewilding to having the confidence, knowledge, skills, ability and contacts to be able to rewild your own site, or another landowner’s. 


Publication of The Fear Paradox

Spring 2024

Target date for the publication of my next book, The Fear Paradox. In this book I'll explore the evolution of fear, looking at the way this primitive emotional and biological response to threat impacts on animals and humans. I’ll also look at the impact of fear on populations and species, and consider the way fear alters the behaviour of individuals and communities in a way that can have a net-positive impact on ecosystems. I'll explain how to make use of our fear in response to climate change, reappraising it as an imperative to reconnect us with the natural world.

Interested in booking in a talk or event?  Simply fill in the contact details below.

I look forward to hearing from you. 

Cain (1)_edited.jpg


  • LinkedIn
  • Twitter
  • Facebook

Thanks for submitting!

bottom of page